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2026 Annual Campaign

Behind The Mission

THESE ARE OUR STORES.

The numbers tell us what happened. The stories show us why it matters.

Go behind the programs, partnerships, and statistics to meet the people whose experiences give our mission its meaning.

Why This Campaign Matters

Meet Our 2026 Campaign Chair

As the 2026 Lubbock Area United Way Campaign Chair, Chad Grant is helping lead a community-wide effort to impact 106,378 lives and raise more than $5 million to strengthen our community.

A longtime community leader, Chad brings a passion for bringing people together, building relationships and finding ways to make a meaningful difference. 

But for Chad, this campaign is about much more than reaching a fundraising goal.

It’s about the people behind the numbers.

Every dollar raised represents an opportunity to change a life. Every workplace campaign represents people choosing to invest in their community. Every volunteer, donor, business and partner becomes part of something bigger than themselves.

That is the heart of our 2026 campaign:

Behind every number is a person.
Behind every impact is a story.
Behind the mission are people like you.

These are our stories.

“This year, we’re going Behind the Mission to share the real stories of the people, organizations and community members who make this work possible.”

– Chad Grant, Campaign Chair

Chad Grant Lubbock

wear the mission

Behind every mission is a story; and this year, you can wear ours. 

Grab your 2026 Behind the Mission campaign shirt for just $20 and show your support wherever you go.

Order anytime during the month, and all orders placed by the last day of the month will be ready for pickup at the Lubbock Area United Way office by the 12th of the following month. If the 12th falls on a Saturday, Sunday or holiday, shirts will be available the next business day.

Example: Orders placed by September 30 will be ready for pickup by October 12 (or the next business day if needed).

Buy your shirt and be part of the story.

Meet The People Behind The Mission

These Are Our Stories

Behind every number is a person, a family, a volunteer, a donor, or a partner helping make our community stronger.

Throughout the 2026 campaign, we’ll share real stories that show what United Way’s mission looks like in everyday life.

Featured Story

Aiden

[partner agency]

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Ian

Story Coming Soon

Check back soon to hear Ian’s story and see how local support creates meaningful change.

Tabitha

Story Coming Soon

Check back soon to hear Tabitha’s story and see how local support creates meaningful change.

Steven

Story Coming Soon

Check back soon to hear Steven’s story and see how local support creates meaningful change.

Our Impact

Across The South Plains

Every story is unique, but together they reveal the scale of what our community makes possible.

Clients Served
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Partner Agencies
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United Way Volunteers
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Lives Impacted Each Year
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Together we can build a better future. Donate today!

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